The Unseen Signal: Deconstructing the Science of a Modern Ice Fishing Rod

Published on May 14, 2023, 6:10 p.m.

There is a unique silence to ice fishing. It’s a world distilled to its essentials: the stark white of the snow-covered lake, t…

Fitzgerald Fishing Matrix Shad: The Ultimate Inshore Rod for Paddle Tail Enthusiasts

Published on Aug. 1, 2023, 7:41 p.m.

The air in the salt marsh holds a unique stillness at dawn, a quiet broken only by the call of a distant wading bird and the ge…