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Published on May 12, 2023, 5:51 p.m.
The sun dips below the ridge, painting the alpine lake in hues of orange and purple. You’re miles from the nearest road, the on…
Published on May 12, 2023, 2:13 p.m.
In the world of angling, there exists a quiet hierarchy of gear. At the top sit the sleek, complex baitcasters and the versatil…
Published on May 12, 2023, 3:02 p.m.
There’s a ghost that haunts every angler who has ever used cheap gear. It’s a grinding, clicking phantom that lives inside less…
Published on May 12, 2023, 11:29 a.m.
In the late 1940s, deep in the heart of Texas, a watchmaker named R.D. Hull was wrestling with a problem that had little to do …
Published on May 12, 2023, 1:53 p.m.
It was 1949 when a watchmaker from Texas named R.D. Hull decided to solve a problem that had plagued anglers for centuries: the…
Published on May 12, 2023, 5:59 p.m.
There is a sound familiar to generations of anglers across North America. It’s not the dramatic scream of a high-end spinning r…
Published on May 12, 2023, 11:53 a.m.
There’s a sound familiar to anglers across North America, a sound that often breaks the stillness of a warm evening by the wate…
Published on May 12, 2023, 4:01 p.m.
Picture a classic scene from the golden age of outdoor recreation: a family by a sun-dappled lake, a parent teaching a child to…
Published on May 12, 2023, 3:11 p.m.
In the world of engineering, there are no perfect solutions, only elegant compromises. Every design, from a skyscraper to a For…
Published on May 24, 2023, 8:13 p.m.
For many of us, the first fishing reel we ever held was a spincast. Simple, enclosed, and forgiving, it was the gateway to a li…
Published on May 12, 2023, 1:28 p.m.
For every seasoned angler who can flawlessly feather a line onto the water's surface, there are countless others whose early me…
Published on May 12, 2023, 4:51 p.m.
There's a universal moment in the life of almost every angler: the first cast. It’s a clumsy, hopeful fling of line and lure to…
Published on May 12, 2023, 5:48 p.m.
There’s a universal moment of truth, suspended in the quiet air of a lakeside morning or a dusky pond-side evening. It’s the mo…
Published on May 12, 2023, 1:46 p.m.
For countless anglers across North America, the ritual is the same. A simple press of a button, a flick of the wrist, and the l…
Published on May 12, 2023, 11:47 a.m.
There’s a certain mechanical frustration that precedes genius. For R.D. Hull, a watchmaker in 1940s Texas, that frustration was…
Published on May 12, 2023, 2:05 p.m.
In the collective memory of North American angling, there exists a shared, almost sacred object: the humble push-button spincas…
Published on May 12, 2023, 1:57 p.m.
In the annals of American angling, few innovations are as iconic as the spincast reel. Born from a Texas watchmaker's frustrati…
Published on May 12, 2023, 11:19 a.m.
The Angler's Dilemma: How Material Science and Physics Solved Fishing's Biggest Frustrations in the Zebco Bullet MG It’s a g…