The Engineer's Cast: Deconstructing the Zebco Bullet and the Reinvention of Speed

Published on May 12, 2023, 1:53 p.m.

It was 1949 when a watchmaker from Texas named R.D. Hull decided to solve a problem that had plagued anglers for centuries: the…

Inside the Machine: The Physics and Material Science of the Abu Garcia ZATA-HS Baitcaster

Published on May 24, 2023, 7:47 p.m.

Every angler who has wielded a baitcaster knows the feeling—that critical moment suspended between hope and dread. A flick of t…