Beyond the Dinosaurs: The Hidden Science of Your Child's First Fishing Rod

Published on May 18, 2023, 6:02 p.m.

There’s a specific quality to the light on a late summer afternoon, the kind that filters through the trees and makes the surfa…

Beyond the Button: The Hidden Engineering of the Tangle-Free Spincast Reel

Published on May 12, 2023, 1:28 p.m.

For every seasoned angler who can flawlessly feather a line onto the water's surface, there are countless others whose early me…

The Unseen Engineering: How a Backpack-Sized Fishing Rod Works

Published on May 18, 2023, 6:16 p.m.

The urge often strikes without warning. It’s a perfect Saturday morning, the air is crisp, and a distant lake, shimmering in th…

Lew's American Hero Spincast Reel: The Science of Simplicity and Service

Published on May 12, 2023, 4:51 p.m.

There's a universal moment in the life of almost every angler: the first cast. It’s a clumsy, hopeful fling of line and lure to…

The Unsung Engineer: Why Your First Fishing Reel is a Masterclass in Design

Published on May 12, 2023, 5:48 p.m.

There’s a universal moment of truth, suspended in the quiet air of a lakeside morning or a dusky pond-side evening. It’s the mo…

The Unbreakable Bond: Deconstructing the Science of a Child's First Fishing Rod

Published on May 18, 2023, 11:41 a.m.

There’s a quiet magic to a child’s first cast. It’s in the determined frown of concentration, the arc of the line against the m…